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2016 Nissan GTR North American Sales Report



Nissan has announced its year end sales numbers for the GTR.  Coming off the heels of a big push of its redesigned 2017 GTR the totals are unfortunately disappointing.  Nissan moved just 698 GTRs in the US in 2016 marking the lowest calendar year of sales( by a decent margin) since the R35 GTR was introduced into the market in July of 2008.  2008 saw a healthy first year of over 1700 units moved with a consistent 1500 sold the next year. Since then sales leveled off averaging between 1100-1200 a year with a spike to over 1400 in 2014 due to some strong dealer incentives that saw new models sale for up to $20K off MSRP.  Speaking of MSRP it has risen every year since the introduction with the new 2017 tipping the scales at $112K over 40K more than the original car sold in 2008.  A robust used GTR  market that has seen a substantial drop in price over the new cars and competitor manufacturers catching up with their offerings seem to be two major factors that may have contributed to the lack of appetite for the 2017 GTR.   For a full run down of the numbers  see our  Full Yearly Sales Report



48 Comments

Price is too high.

Same performance too. Softer suspension will def kill the sales also.
Revisions wasn't strong enough to justify new car monthly payments! Its year Skyline got a 4 year new model, R35 is going 9th year! Sent from my SM-N910K using Tapatalk

There will be some MFG incentives coming.

Nissan expects sales to decline and will be lowering production to meet demand.

This is the final product life cycle phase........... MILKING ..........

R-36 is coming in 2018 no,,,,,,,,,,,,,2019................... ??????????????

WHEN VARIABLE SALES FALL REALLY LOW..........

2015-2017 was not the direction of Mizuno-San. The car continues to gain weight and is getting softer. The price increase also doesn't help. The only new models worth considering is the Nismo and Track Edition IMO.

I was arguing about how the GTR is just too expensive nowadays but I'm beginning to see how Nissan doesn't care. The GTR was never meant to be a volume seller for them. 

Not many car enthusiasts focus on Nissan GTR anymore.

Great cars but the typical buyer was lost to the unchanging platform with power, appearance and with price elevations.

The appeal to more luxury has not brought in new buyers mostly due to the competition and name brand recognition.

there is  a lot of truth in that.  the  upscale attempt to  to me at least was counterintuitive to what the GTR at its core was.  It was a cheaper super car killer that sort of rebelled against the  Italian and to some lesser degree German mold. it wasnt pretty it was a little rough around the edges and didnt carried affluent brand stigma with it. there is truth in most stereotypes and the one where the GTR is was the video game or nerd generation with a little extra money was almost endearing. It was almost a blue collar import supercar compared to its competition. where if you had one you were a car guy first.   All that is still there but 9-10 years later  I think some feel the the recent shift to make it more of a M5 or S7 alternative has diluted things a bit

 

But I see why they did it.  10 years on the car hasnt made major performance leaps  because its the same chassis just tweaked over and over.  So with the car still having life the performance aspect had peaked so they went after the other side of the coin and brought that up to par.  I think the intention was good but the execution made it very expensive for what it was  and to the core crowd have the perception the car had been softened to become more mainstream to  a potential brand crossover buyer who probably wouldnt buy the GTR any way.

 

but again if the car is going to be on sale until say 2020 and there isnt much more to eek out performance wise I can see the decision to make it into a more mature car and with that you get the price increase and with that there is now a big contrast between a GTR in the showroom and the ever falling used prices. Its not one variable its a combination of factors that have resulted in this change in stature for the GTR.

 

 My advise would have been since its not a volume seller anyway  they should have appealed to the core enthusiast  with a  performance first oriented  niche car that never exceeded 90-95K and limited the production for the rest of its lifecycle to compensate for  decreased demand due to age.

 

"My advise would have been since its not a volume seller anyway  they should have appealed to the core enthusiast  with a  performance first oriented  niche car that never exceeded 90-95K and limited the production for the rest of its lifecycle to compensate for  decreased demand due to age."

 

MC, you got it right here.

I've whipped up a graphic to help visualize...31758993290_5c71a87c28_o.jpg

Thanks! very helpful

So with all this data pointing to how sales of the GTR are essentially dying. What does this mean for the R36? Will it even be made? And if it does make production, what sort of price point would we see? 

So the question now is how many 2017 have they sold in the past seven months? Sent from my iPhone using Tapatalk

So the question now is how many 2017 have they sold in the past seven months? Sent from my iPhone using Tapatalk

 

 

 

 that isnt broken down  but if you look at July onward you will see there was a spike of about 30 cars the next couple months showing 2017s were being sold. even if you say 75%+ of the cars sold after July are 17s its a small number

 

January 66
February 30
March 66
April 46
May 63

June 44
July 52
August 88
September 82

October 57

November 58

December 46

I've read somewhere that Nissan was going to cease production of the R35 and 2017 was the last year. MC was that source incorrect? Because the 2017 is a refresh and Nissan couldn't just terminate it after one year.

na  there are too many moving parts from a production, factory employee, budget standpoint to just cease production.   Also ive heard some details from sources about possible upcoming R35 models in the next couple years so  no signs point to it going away before the R36 transition

Price is too high.

 

leave. There's an FR-S or a BRZ in the parking lot with your name on it.

I've read somewhere that Nissan was going to cease production of the R35 and 2017 was the last year. MC was that source incorrect? Because the 2017 is a refresh and Nissan couldn't just terminate it after one year.

 

they are trying to make more murano convertable's

they are trying to make more murano convertable's


Those are hideous. Wonder why anyone would buy those.

Those are hideous. Wonder why anyone would buy those.

crazy old blond lady who ran for office supporters.............. and check your pm :) 

good, less is more in america, there are plenty now, only around 11k is usa. 

Trying to feel good about my 2016 premier purchase in November

Trying to feel good about my GTR premier purchase in November 2016 ...all I see is I'm a loser...can anyone help me feel better about this..well..gees, could've purchased a other competitors for 65K and I've now landed a 100K whale....f that !! I understand for every positive there's 100 naysayers...I want to like my car and the choice I made....are there any purists who can tell me "stay with the program"....it's a good machine ?

 

 

I really don't think you should take it as that, you bought an awesome car out of the box go and drive it and enjoy it. Do not get caught up on internet garbage and or the political mess everyone wants to start about. Look at it this way you didnt buy a porsche and you didn't get that stigma with it as a Porsche owner nor do you have that Corvette mentality that comes with a corvette and all of the money you'd have to throw into it to be on par or better than a GT-R you bought a great car. Learn it, work on it and know your car and its not how fast you are or how much faster you can be in it........its a car that will keep learning ability growing, think of the GT-R as a Tom Clancy Spy novel that just never ends :)

 

 

You bought a learning machine that will constant keep your interest peaked in the learning process. +1 

 

 

btw that comprable 65k car will probably catch fire and will be 1/3rd of its value in 24 months. so you didn't loose. The Jalopnik Fan boi's have no idea about how to work on a GT-R no source parts as they are to busy beating off to a Audi or a Sabb picture from the 70's 

Btw, I know Nissan Corp is always reading this. Please clean up your service drives with modern technology = I-Pads service tablets for the service advisors and take the service drive intro time from 10 min to 2 min, Cut the paper/bs time waist at the dealer service drives.

 

Dealers still using outdated 80/90's  at the local dalers tech and its costing a lot of money to the dealer/service advisers and tech's............

Trying to feel good about my GTR premier purchase in November 2016 ...all I see is I'm a loser...can anyone help me feel better about this..well..gees, could've purchased a other competitors for 65K and I've now landed a 100K whale....f that !! I understand for every positive there's 100 naysayers...I want to like my car and the choice I made....are there any purists who can tell me "stay with the program"....it's a good machine ?


LOL, it isn't like you took delivery of a '14 in July 2014... there, feel better now? ;)