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2016 Nissan GTR North American Sales Report



Nissan has announced its year end sales numbers for the GTR.  Coming off the heels of a big push of its redesigned 2017 GTR the totals are unfortunately disappointing.  Nissan moved just 698 GTRs in the US in 2016 marking the lowest calendar year of sales( by a decent margin) since the R35 GTR was introduced into the market in July of 2008.  2008 saw a healthy first year of over 1700 units moved with a consistent 1500 sold the next year. Since then sales leveled off averaging between 1100-1200 a year with a spike to over 1400 in 2014 due to some strong dealer incentives that saw new models sale for up to $20K off MSRP.  Speaking of MSRP it has risen every year since the introduction with the new 2017 tipping the scales at $112K over 40K more than the original car sold in 2008.  A robust used GTR  market that has seen a substantial drop in price over the new cars and competitor manufacturers catching up with their offerings seem to be two major factors that may have contributed to the lack of appetite for the 2017 GTR.   For a full run down of the numbers  see our  Full Yearly Sales Report



37 Comments

LOL, it isn't like you took delivery of a '14 in July 2014... there, feel better now? ;)

 

 

 

yes unfortunately that was the equivalent of 

 

2539682-firedog.gif

I feel better already !!  Thanks !!

LOL, it isn't like you took delivery of a '14 in July 2014... there, feel better now? ;)

 

I don't get it. 

The dealer incentives hit and were for the first time totally unexpected and the whole GTR market new and used  dropped about 20k in a matter of weeks

Yeah, and unlike GTR track experience, Nissan didn't retroactively extend the incentives to its recent 2014 GTR customers.

I guess to their defense the incentives were never customer rebates consumers are used to and never meant for the buyer to  even know about. we blew the lid off that. They were strictly money for the dealer to do with as they pleased to encourage them to come off their prices a little to move inventory and still make a the profit they were used to.   what happened is  and what I didnt think they anticipated was the cars were so stagnant dealers unloaded them using up all their margin and then the 10K on top of that just to get rid of them which created those 18-22K fire sales.

MC, there were reports that some members were able to obtain leftover 15 MY at an alarming $25k off the sticker. How is that possible? And where is the dealer getting the incentives from to cover the $25k or are the dealer losing their ass over the deal?

There was a 10k incentive on 15s but on top of that the margin on these cars is around 12k+ true dealer cost buying from nissan. So 25k is bit of a loser with incentive but made up in the bigger picture. The sweet spot for selling these cars for the dealer was about 15kish off under incentive as they didn't have to dip into their 3% holdback.

The exception to that is I see some leftover 16 cars with no incentives going for  15k off and those are losses but again they either send them to auction dealer trade ect ect. But again loosing a few thousand to get rid of a year old GTR is made up when you hit someone hard on their trade in and then load them up on adds ons for a murano

 

 

a lot of people are asking me lately if I know of  incentives for the 17 coming off these bad sales numbers and honestly I have no clue.  logic would say yes at some point but we thought  16s would see the 10K when 17s hit and they didnt

There was a 10k incentive on 15s but on top of that the margin on these cars is around 12k+ true dealer cost buying from nissan. So 25k is bit of a loser with incentive but made up in the bigger picture. The sweet spot for selling these cars for the dealer was about 15kish off under incentive as they didn't have to dip into their 3% holdback.

The exception to that is I see some leftover 16 cars with no incentives going for  15k off and those are losses but again they either send them to auction dealer trade ect ect. But again loosing a few thousand to get rid of a year old GTR is made up when you hit someone hard on their trade in and then load them up on adds ons for a murano

 

 

a lot of people are asking me lately if I know of  incentives for the 17 coming off these bad sales numbers and honestly I have no clue.  logic would say yes at some point but we thought  16s would see the 10K when 17s hit and they didnt


Are Nissan execs at this time just not seeing the sales numbers or just not caring? lol

MC, there were reports that some members were able to obtain leftover 15 MY at an alarming $25k off the sticker. How is that possible? And where is the dealer getting the incentives from to cover the $25k or are the dealer losing their ass over the deal?

 

i picked up my 14BE  in dec of 14 for 86K sticker was 110K , I'm not sure how they cover it i often wonder if the dealer lost money on my sale..

There was a 10k incentive on 15s but on top of that the margin on these cars is around 12k+ true dealer cost buying from nissan. So 25k is bit of a loser with incentive but made up in the bigger picture. The sweet spot for selling these cars for the dealer was about 15kish off under incentive as they didn't have to dip into their 3% holdback.

The exception to that is I see some leftover 16 cars with no incentives going for  15k off and those are losses but again they either send them to auction dealer trade ect ect. But again loosing a few thousand to get rid of a year old GTR is made up when you hit someone hard on their trade in and then load them up on adds ons for a murano

 

 

a lot of people are asking me lately if I know of  incentives for the 17 coming off these bad sales numbers and honestly I have no clue.  logic would say yes at some point but we thought  16s would see the 10K when 17s hit and they didnt

 

 

Are Nissan execs at this time just not seeing the sales numbers or just not caring? lol

 

I hope you guys read the EPA update that just got signed this week.............you do know that means no 2020............GTR..........regarless what Nissan Japan is saying this is a total stop - cluster fuck beyond anyone else's thought at the moment, car makers like Crysler/Fiat means no more Hellcat nor Big V8 cars...........the CAFE EPA rule went from 

 

 

 

 

 

The program covers model year 2012 to model year2016 and ultimately requires an average fuel economy standard of 35.5 miles per US gallon (6.63 L/100 km; 42.6 mpg-imp) in 2016 (of 39 miles per gallon for cars and 30 mpg for trucks), a jump from the current average for all vehicles of 25 miles per gallon.

 

Now a bump to the CAFE EPA law @ 50MPG will be the end of a lot of cars / suv's in the marketplace.

Wait, what? No 2020 R36? That can't be right.