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2016 Nissan GTR North American Sales Report


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#1 MC

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Posted 04 January 2017 - 10:50 PM

Nissan has announced its year end sales numbers for the GTR.  Coming off the heels of a big push of its redesigned 2017 GTR the totals are unfortunately disappointing.  Nissan moved just 698 GTRs in the US in 2016 marking the lowest calendar year of sales( by a decent margin) since the R35 GTR was introduced into the market in July of 2008.  2008 saw a healthy first year of over 1700 units moved with a consistent 1500 sold the next year. Since then sales leveled off averaging between 1100-1200 a year with a spike to over 1400 in 2014 due to some strong dealer incentives that saw new models sale for up to $20K off MSRP.  Speaking of MSRP it has risen every year since the introduction with the new 2017 tipping the scales at $112K over 40K more than the original car sold in 2008.  A robust used GTR  market that has seen a substantial drop in price over the new cars and competitor manufacturers catching up with their offerings seem to be two major factors that may have contributed to the lack of appetite for the 2017 GTR.   For a full run down of the numbers  see our  Full Yearly Sales Report


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#2 ImInjured

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Posted 04 January 2017 - 11:09 PM

Price is too high.


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#3 Lex97h

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Posted 04 January 2017 - 11:46 PM

Same performance too. Softer suspension will def kill the sales also.
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#4 showgun

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Posted 05 January 2017 - 07:54 AM

Revisions wasn't strong enough to justify new car monthly payments! Its year Skyline got a 4 year new model, R35 is going 9th year! Sent from my SM-N910K using Tapatalk

Edited by showgun, 15 January 2017 - 08:55 AM.

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#5 hunter

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Posted 05 January 2017 - 08:38 AM

There will be some MFG incentives coming.

Nissan expects sales to decline and will be lowering production to meet demand.

This is the final product life cycle phase........... MILKING ..........

R-36 is coming in 2018 no,,,,,,,,,,,,,2019................... ??????????????

WHEN VARIABLE SALES FALL REALLY LOW..........


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#6 Kraken

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Posted 05 January 2017 - 09:32 AM

2015-2017 was not the direction of Mizuno-San. The car continues to gain weight and is getting softer. The price increase also doesn't help. The only new models worth considering is the Nismo and Track Edition IMO.


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#7 ipeefreely

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Posted 05 January 2017 - 09:43 AM

I was arguing about how the GTR is just too expensive nowadays but I'm beginning to see how Nissan doesn't care. The GTR was never meant to be a volume seller for them. 



#8 Dntlvet

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Posted 05 January 2017 - 02:26 PM

Not many car enthusiasts focus on Nissan GTR anymore.

Great cars but the typical buyer was lost to the unchanging platform with power, appearance and with price elevations.

The appeal to more luxury has not brought in new buyers mostly due to the competition and name brand recognition.


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#9 MC

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Posted 05 January 2017 - 02:49 PM

there is  a lot of truth in that.  the  upscale attempt to  to me at least was counterintuitive to what the GTR at its core was.  It was a cheaper super car killer that sort of rebelled against the  Italian and to some lesser degree German mold. it wasnt pretty it was a little rough around the edges and didnt carried affluent brand stigma with it. there is truth in most stereotypes and the one where the GTR is was the video game or nerd generation with a little extra money was almost endearing. It was almost a blue collar import supercar compared to its competition. where if you had one you were a car guy first.   All that is still there but 9-10 years later  I think some feel the the recent shift to make it more of a M5 or S7 alternative has diluted things a bit

 

But I see why they did it.  10 years on the car hasnt made major performance leaps  because its the same chassis just tweaked over and over.  So with the car still having life the performance aspect had peaked so they went after the other side of the coin and brought that up to par.  I think the intention was good but the execution made it very expensive for what it was  and to the core crowd have the perception the car had been softened to become more mainstream to  a potential brand crossover buyer who probably wouldnt buy the GTR any way.

 

but again if the car is going to be on sale until say 2020 and there isnt much more to eek out performance wise I can see the decision to make it into a more mature car and with that you get the price increase and with that there is now a big contrast between a GTR in the showroom and the ever falling used prices. Its not one variable its a combination of factors that have resulted in this change in stature for the GTR.

 

 My advise would have been since its not a volume seller anyway  they should have appealed to the core enthusiast  with a  performance first oriented  niche car that never exceeded 90-95K and limited the production for the rest of its lifecycle to compensate for  decreased demand due to age.


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#10 crainp

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Posted 05 January 2017 - 04:07 PM

 

"My advise would have been since its not a volume seller anyway  they should have appealed to the core enthusiast  with a  performance first oriented  niche car that never exceeded 90-95K and limited the production for the rest of its lifecycle to compensate for  decreased demand due to age."

 

MC, you got it right here.


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#11 Sinister

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Posted 05 January 2017 - 10:38 PM

I've whipped up a graphic to help visualize...31758993290_5c71a87c28_o.jpg



#12 MC

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Posted 06 January 2017 - 12:01 AM

Thanks! very helpful


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#13 ipeefreely

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Posted 06 January 2017 - 12:01 AM

So with all this data pointing to how sales of the GTR are essentially dying. What does this mean for the R36? Will it even be made? And if it does make production, what sort of price point would we see? 



#14 Daddy21

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Posted 06 January 2017 - 07:19 AM

So the question now is how many 2017 have they sold in the past seven months? Sent from my iPhone using Tapatalk

#15 MC

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Posted 06 January 2017 - 11:03 AM

So the question now is how many 2017 have they sold in the past seven months? Sent from my iPhone using Tapatalk

 

 

 

 that isnt broken down  but if you look at July onward you will see there was a spike of about 30 cars the next couple months showing 2017s were being sold. even if you say 75%+ of the cars sold after July are 17s its a small number

 

January 66
February 30
March 66
April 46
May 63

June 44
July 52
August 88
September 82

October 57

November 58

December 46


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#16 Lex97h

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Posted 06 January 2017 - 11:08 AM

I've read somewhere that Nissan was going to cease production of the R35 and 2017 was the last year. MC was that source incorrect? Because the 2017 is a refresh and Nissan couldn't just terminate it after one year.
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#17 MC

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Posted 06 January 2017 - 12:20 PM

na  there are too many moving parts from a production, factory employee, budget standpoint to just cease production.   Also ive heard some details from sources about possible upcoming R35 models in the next couple years so  no signs point to it going away before the R36 transition


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#18 trackeditiongtr

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Posted 07 January 2017 - 08:10 PM

Price is too high.

 

leave. There's an FR-S or a BRZ in the parking lot with your name on it.


Edited by trackeditiongtr, 07 January 2017 - 08:21 PM.


#19 trackeditiongtr

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Posted 07 January 2017 - 08:19 PM

I've read somewhere that Nissan was going to cease production of the R35 and 2017 was the last year. MC was that source incorrect? Because the 2017 is a refresh and Nissan couldn't just terminate it after one year.

 

they are trying to make more murano convertable's



#20 Lex97h

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Posted 07 January 2017 - 08:20 PM

they are trying to make more murano convertable's


Those are hideous. Wonder why anyone would buy those.
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