The '12 BE I just picked up last weekend was the $96980 msrp (BE with cam and mats), $599 dealer service fee, $3 fee to the state (bought it out of state) for $97582 total. I didn't try to get out of the dealer fee; they picked me up at the airport and treated my wife and I really well while going through all the paperwork, test drive, answering questions and sending pics of the car via email in advance, etc. Actually I think them calling it a service fee is what makes me not mind it, at least they're honest about it since the bill of sale itself states it's for "costs and profits to the dealer for blah blah blah". This is contrary to the Autoway dealers who I tried to get a car through that add to the price by giving you $400 worth of "paint protection" and another $300 worth of "theft deterrent" and other BS. If you want to add to your profit, call it profit; I respect honesty a lot more than BS.