They must put a whole lot of air in the tires or something to keep it form coming off the rim. They probably rolled a lot of cars learning though. Last time I saw something like this was in the movie TWINS with Arnold.
The first video was taken in UAE and the second one also.
The reason for that is when you have suv like land cruiser or Nissan patrol (vtc) you can do that but maybe the first time you will cancel the car.